by Darius Brown
Google Business Profile: How Customers Actually Find You (And Why Keeping It Updated Wins You More Jobs)
If you own a service business — whether you repair drywall, paint homes, build websites, or handle property maintenance — your Google Business Profile may be the single most powerful marketing tool you have. And the wild part? It’s completely free. Yet most businesses set it up once… then abandon it like a gym membership in February. Let’s talk about why that’s a mistake — and how an optimized profile can quietly bring you leads every week without paying for ads.